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Business/Marketing

Making A Guide for the Modern Photographer

Posted by on October 30, 2017 | Business/Marketing, Education, Media, Photographer Interviews

Photo © Claire Rosen

The traditional photography guidebook may be a relic of the past: A quick YouTube search can pull up nearly any camera function or technique you need to learn. But, as photographer Claire Rosen notes, technical skill does not equal mastery of the medium. Storytelling, originality and creativity are what elevate an image—and they are far... More

How to Move Abroad

Posted by on April 13, 2017 | Business/Marketing, Legal

Photo © Alex Potter

You’ve finished up school and you want to see the world, camera in hand. Some photographers want the cultural experience away from home, while for others—such as budding photojournalists—it’s almost a prerequisite of the industry. However, making that dream a reality does entail quite a bit of forethought and preparation. Here’s a brief overview of... More

Photographers Unite! The Rise of the Collective

Posted by on November 22, 2016 | Business/Marketing

Illustration © Mauricio Vargas

Collectives have long been a way for fine artists to join forces, but it’s a somewhat new development among photographers, who have largely depended upon their own individual hustle to sustain their careers. The desire to group up has as much to do with solving financial challenges in a radically evolving market as it does... More

Working with Passion: On Assignment for NGOs

Posted by on October 18, 2016 | Business/Marketing, Photographer Interviews

Photo © Ashley Gilbertson / VII for UNICEF

By Mary Virginia Swanson One of the greatest gifts for a working photographer is to be commissioned to shoot a story about an issue that matters to them. When the organization hiring you shares a passion for your subject, the potential for extraordinary and far-reaching outcomes are immeasurable. Photography as a tool for social change... More

Tips for Photographers on Making the Most of an Instagram Takeover

Posted by on July 5, 2016 | Business/Marketing

Instagram accounts for media outlets have become platforms not only to show, but to debut photographic projects. For an Instagram takeover, outlets invite a photographer—emerging or established—to take the reins of their Instagram feed, logging in to the account and posting two to three imagers per day plus text, usually for a week. Instagram takeovers... More

Step X Step: Seeking Support For Your Creative Projects

Posted by on February 10, 2016 | Business/Marketing

This article is excerpted from Chapter Five of Mary Virginia Swanson’s book Finding Your Audience: An Introduction to Marketing Your Photographs. Order it at www.mvswanson.com. Among the greatest gifts an artist can receive is support in one or more forms to continue and complete a project.  The encouragement and support from friends, family and community... More