PDN Photo District News


Students and Educators Get Red Carpet Welcome at PhotoPlus Expo


From October 29 to November 1, PhotoPlus Expo rolling out the red carpet to offer the education community special access to its unique educational offerings. Students will benefit from discounted pricing on all seminars – $29 as opposed to $99 – and both both students and educators will get free admission to three keynotes, held from 12:30 – 1:30 pm each day of the conference. Thursday’s keynote features speakers from the humanitarian campaign A Day Without News? On Friday, PhotoPlus welcomes Martin Parr and Saturday features a performance and discussion with Ben Folds. Also free to students and educators is “The University” a comprehensive, hands-on series of 45-minute classes held in a variety of shooting bays on Wednesday October 29.

On Thursday afternoon, October 30, PDNedu is co-hosting a free panel with Nikon, specifically for the education community. Make sure to RSVP for the meet and greet reception with Nikon photographers Dixie Dixon, Lucas Gilman and Steve Simon, followed by the panel  discussion “Practical Advice from the Field: What You Need to Know After School.” Immediately following the panel, one lucky attendee will win a Nikkor lens in our raffle and the educator who brings the most students will be awarded a $100 gift certificate.

As always, a three-day Expo Pass is free to students, giving you access to roam the show floor and watch free demos and presentations by some of the industry’s hottest photographers. Students who stop by the PDN booth (#773) will have a chance to win an exclusive VIP bag containing gifts and swag valued at up to $500 and possibly a Golden Ticket for one of B&H’s sponsored prizes. Students can also win everything from cameras to lenses by participating in the Facebook giveaways which occur twice a week, leading up to the show.

To qualify for free access to events and special pricing on seminars, all students must register for PhotoPlus Expo by October 28, 2014 using the promo code: studentEDU.


PDNedu Offers Practical Advice from the Field


PDNedu‘s fall 2014 issue just shipped from the printer and should be arriving at your school soon. Our theme of Motion & Video is fully articulated through the dynamic selection of video content we’ve curated for digital edition, which just went live this morning. Click here for free access.

Students and educators can also take advantage of a special invitation to attend a free panel discussion on Thursday, October 30 from 3:45 to 5:15 pm. This exclusive event for the education community is brought to you by PDNedu and Nikon and will feature Nikon Ambassadors Dixie Dixon and Lucas Gilman and Nikon pro Steve Simon.

The event is free, but space is limited and attendees must RSVP on a first come, first served basis. Registered attendees will also have the opportunity to mingle with panelists and enjoy complimentary refreshments at a welcome reception. Please spread the word to your students and colleagues and encourage them to sign up early to secure a spot! RSVP here.


When: Thursday, October 30, from 3:45 – 5:15 p.m.

3:45 p.m. – Mingle with the Pros, enjoy free refreshments and first choice seating. Then, get your questions ready to add to the mix during our animated panel discussion. You’ll get practical advice about what you need to know after school, before you get out in the field.

4:15 p.m. – Panel Discussion. Practical Advice From the Field: What You Need to Know After School

5:15 p.m. – Raffle Drawing. One lucky attendee will win an awesome AF-S DX NIKKOR 18-300mm f/3.5-6.3G ED VR lens in our raffle, valued at $899.95

Where: PhotoPlus Expo Theater, (located on the tradeshow floor at the back of aisle 100). Jacob Javits Center, 11th Avenue and 36th Street

Also, please be sure to register for a PhotoPlus 3-day expo pass (free thru 10/28) to gain entrance to the building.
For additional background, read this recap of last year’s panel from PDNedu‘s spring 2014 issue.

Hope you’ll  join us. You’ll walk away fired up to put this information into practice for your own growing career!


Learn the Art of Storytelling with Gerd Ludwig


From October 23 to 27, 2014, join National Geographic photographer Gerd Ludwig for an intensive four-and-a-half-day documentary workshop aimed at students seeking to take their photography to the next level. Limited to only nine participants, the workshop is designed to help photographers develop a personal eye and to leave inspired. Classes will concentrate on the aesthetic, technical and logistical aspects of photographing with personal vision and balanced objectivity.

Ludwig will stress finding and researching subjects, photographing people in an intimate fashion, making photographs that communicate emotionally as well as editorially and using aesthetics in a sophisticated manner. He will also discuss the structural elements and differences between a reportage, series and essay and will openly share the personal approaches he uses to create stories for National Geographic.

Through daily photo sessions, each participant will photograph a story idea with the goal of producing a set of images by the workshop’s end. After individual portfolio reviews, Ludwig will provide guidance to help streamline each idea, provide research tips and create a coverage plan. Individual and group critiques will continue throughout the workshop and Ludwig will also be available for advice on personal photographic aspirations. The course will culminate with each photographer presenting his or her photographs to the class for feedback. Following the workshop, participants will also receive a 25 percent discount on one item purchased from Tenba.com.

Class meetings will be held in Ludwig’s spacious Hollywood Hills home and will include a daily light lunch salad. To assist with costs for out-of-town participants, Ludwig is offering affordable lodging in his home ($200 for five nights) for the first two students to respond. Participants must otherwise provide their own photographic equipment, laptops and transportation.

The workshop fee is $975, which can be paid through Paypal in three installments, an initial $175 deposit and two $400 payments, due by October 1 and October 15. For further details and to register, click here.


Leverage Your Web site: Four Tips for Strengthening Your Brand


The following post is brought to you by Squarespace, the leading Web site-publishing platform built with professional and amateur photographers in mind.

As a photographer, your Web site is your most valuable asset to promote yourself; it is the fastest way for a potential client to get a sense of your style, your experience and your brand. As Maren Levinson*, founder of Redeye Reps, puts it: “It’s the single most visible sales tool these days.”

Levinson is an acclaimed authority within the photography community (PDN photo editor Amy Wolff notes, “Everyone wants her to edit their work.”) and her advice for how to utilize your Web site as both a tool in itself, and the starting point for your overall branding, can be broken down into four things to consider.

1. The First Impression

Levinson says she learns a lot about a photographer’s style and attention to detail based on how he or she presents him or herself online. “The design or template selection should match the aesthetic of the photographer or their work,” she explains. “It should be a framework that mimics, complements, supports or plays off the work itself. So, it can be loud and colorful, quiet and elegant or bold and simple, but whatever a photographer chooses, they should choose it thoughtfully and with purpose.”

Squarespace Shortcut: The Style Editor gives you the creative control to personalize each carefully considered template through fonts, colors, layouts and custom CSS to achieve a custom design that’s all your own, all without writing a line of code.


2. Your Web site’s Functionality

A good Web site loads quickly, with clean organization and navigation, and no guesswork involved as to where your contact information is located. Beyond the basics, photographers need to continually update their site design and functionality to stay ahead of the curve. Levinson urges photographers to stand out from the crowd by being amongst the first to adopt new technology and platforms into their online presence. She points out that professional photographers who utilized Instagram early on are “very happy right about now.” All social media pages should be integrated with your website.

Squarespace Shortcut: In addition to using the latest HTML, CSS and Javascript techniques, the site’s reliable cloud infrastructure ensures there is never anything to install, patch or upgrade. Squarespace also offers diverse and powerful social integrations, from Twitter and Instagram to Flickr and Smugmug, that let you connect with your audience everywhere. Each design has also been carefully considered and crafted to make your photos look spectacular on any device.


3. Your Photo Edit & Gallery Organization

Take a critical eye to your work. Levinson says she asks photographers to consider the same question on every image: “Is this a photograph that only I could make?” She says, “Don’t include [a photo] because you think it’s what people want to see. Include the pictures you are most passionate about; the pictures where someone would say ‘that is such a you picture.’”

When organizing your galleries, lead with the group that is the most robust or will have the most impact. She notes that viewers will form an impression of your work from the first gallery, so choose something that represents you and the direction you want to go in. Within each gallery, choose your order carefully. “The first image is the defining image and carries the responsibility of saying what the rest of gallery will be like.” She suggests, “ Start on an upbeat, get into the thoughtfulness and beauty of the series, then end with a contemplative or uplifting punch. There’s a lyricism to it, in the best-case scenarios.”

Squarespace shortcut: Utilize Squarespace’s multiple options for presentation, including full-screen, slideshow and lightbox layout with easy drag-and-drop management, display effects and the ability to mix still, video and audio content within the same gallery. All features can be found here.


4. Align your brand through consistent, thoughtful and personal promotions.

Whoever is viewing your site, your potential clients are “highly visually literate,” says Levinson. They have experience in communications design, creative direction, or photo editing and buying. She emphasizes that these potential clients are looking for someone who can execute their vision, so consistency is the fastest way to gain the trust of creatives. For example, inconsistency in your logo from Web site to mobile, to book to promo cards, can imply a larger sloppiness towards business practices or quality of imagery. She advises, “Use your branding and presentation to show who you are, not only visually, but as an artist, businessperson and collaborator.”

In her experience, the best promotions are personal: postcards with a strong image, a quarterly newsletter sent out to a list of people you have met (and would have an interest in what you’ve been working on), and custom letters, booklets and print promotional pieces. Avoid impersonal emails, and make sure printed pieces are flawlessly printed. Overall, Levinson says, “Show what makes you exceptional.”

Squarespace shortcut: Create your logo using Squarespace’s custom logo designer and keep continuity across all your marketing. All aspects of your Web site design will seamlessly transition to any device display.



Squarespace is offering a discount to PDN, Rangefinder, WPPI and ShutterLove audience. Use promo code PDN10 upon checkout for 10% off your subscription!

Get started on building or improving your brand. Squarespace is a Web site publishing platform that provides an easy way to create galleries, portfolio sites, blogs and more, without touching a line of code. The completely inclusive, all-in-one service provides content management, hosting, domains, social integrations, e-commerce, and 24-hour customer support.

*Maren Levinson is not affiliated with Squarespace and was interviewed independently.


PDN PhotoPlus Expo Deals for Educators and Students


While it still feels like a far cry from autumn, it’s not too early to register for PDN’s PhotoPlus Expo (PPE), which will be held at New York’s Jacob Javits Center from October 29 to November 1. Featuring 225 exhibitors, more than 80 seminars and master classes, engaging new photo walks, a myriad of portfolio review opportunities and a trilogy of world-class keynotes, PPE is the essential event of the coming season for photography professionals, emerging talents and students alike.

PPE’s seminar program offers something for everyone, from business and marketing to lighting and post production to portraiture and weddings to filmmaking and photographic genres such as architecture, travel and sports.

Educators and students get preferred pricing and can save up to 50 percent on a full conference pass, one-day passes and individual seminars. Take advantage of early bird pricing on a full conference pass until July 31.

To find out more, visit the PPE Web site , then click here to register today.


Ian Parry Scholarship Supports Outstanding Student Work

Book  2014 is the 25th Anniversary of the Ian Parry Scholarship. This coveted prize could become the opportunity of a lifetime for a current full-time photography student or an emerging photographer under 24 years of age who submits a compelling selection of images and a synopsis for a proposed assignment before the July 7 deadline.

Widely recognized as one of the most important awards available for aspiring documentary photographers and visual journalists, the scholarship was initiated by renowned photo editor Aidan Sullivan, currently vice president of photo assignments for Getty Images, UK, in memory of his colleague Parry, a young photojournalist killed while on assignment for the Sunday Times during the 1989 Romanian Revolution.

The scholarship winner will receive a monetary award of £3,500 ($5,930) to put towards the completion of the proposed assignment. In addition, the winner will receive camera gear, representation from Reportage by Getty Images as part of their Emerging Talent group and addition to the list of nominees to be selected for the Joop Swart Masterclass, conducted by World Press Photo.

Several commended photographers will also receive a monetary award of £500 ($847). All finalists will be published in the Sunday Times Magazine, have their work exhibited at Downstairs at MOTHER in London and be considered for an assignment from Save the Children.

Says Sullivan of the award, “The Ian Parry Scholarship is not an event where you get a shiny trophy, a cheque, a handshake and then a fond farewell. This is a community comprising of all of the friends of Ian, the majority of who never knew him but have all become part of his legacy.”

Past scholarship winners include Farzana Hossen (2013), Adrian Fussell (2012), Rasel Chowdhury (2011), Sebastian Liste (2010), Maisie Crow (2009), Jonas Bendicksen (2002), Marcus Bleasdale (2000) and Simon Roberts (1998).

All applicants must submit a portfolio of 12 captioned images from the past year and a detailed written proposal of a project to be undertaken if selected for the scholarship. Full details for uploading images to the scholarship Web site are available here.


Get in Our Face with Your Best Portrait Work!



Image © Adam Crowley, 2013 Faces contest winner

We’re looking for a few good Faces to feature in PDN‘s September issue, as the winning entrants in our latest portrait competition! We’ve extended the deadline to June 13, so you still have time to submit your best work for a chance to win the grand prize of an iPad Air, a $575 credit to the Santa Fe Workshops, a $500 Adorama gift card, a digital camera and a one-page profile in PDN‘s October issue. First place winners in our five categories of Animal Portraits, Celebrities, Babies/Children, Commercial/Editorial/Assignment and Personal Work will receive a digital camera, a $100 Adorama gift card, a Photoserve portfolio and a one-year subscription to PDN. All winners’ work is featured on an extended online contest gallery. View the work from our 2013 Faces winners here, then click here to register and get your work in our face!


Apply Now for a Career Changing Weekend

EAW_Poster_CropThe coming of May signals the final countdown to apply for a coveted spot among 100 top photo students and emerging professionals picked for the 2014 Eddie Adams Workshop. This tuition-free, four-day workshop is one of the most prestigious photo education and networking events in our field. Attendees, who are selected based on the merits of their submitted images, get a rare opportunity to work alongside and learn from 150 of the best photo editors, producers and photojournalists in the business. The annual mid-October gathering at Adams’s bucolic upstate New York farm is a career-changing weekend, packed with shooting, editing, lectures and panel discussions from before dawn to well past midnight, when attendees have the opportunity for one-on-one time with editors during the 11:30 Club portfolio reviews. In spring 2014, PDNedu featured stories on 2013 Workshop attendees Maddie Meyer and Supranav Dash after discovering them through the workshop. To be considered for a spot on this year’s roster, apply online before May 31. And for a comprehensive view of the workshop experience, follow them on Facebook and download the cool new Eddie Adams Workshop app.


Concerned Photographers, Listen Up


The 2014 W. Eugene Smith Grant for Humanistic Photography is currently accepting submissions by photographers whose past work and proposed project follows the tradition and dedicated compassion of W. Eugene Smith’s concerned photography. Now in its 35th year, the Smith Award was established in 1978 in honor of the legendary American photo essayist. Recent grant recipients include Robin Hammond, Peter van Agtmael, Krisanne Johnson, Darcy Padilla and Lu Guang.

The 2014 award winner, as judged by a three-member international jury, will receive $30,000 to complete a current or future documentary project. In addition, one or more $5,000 fellowships will be awarded to photographers whom the judges feel represent exemplary efforts in humanistic photography. A $50 application fee is required of all projects submitted for the Smith Award. Online entries containing up to 40 images must be received by May 31, 2014.

A second award, the Howard Chapnick Grant, was established in 1996 for leadership in fields ancillary to photojournalism, such as editing, research, education and management. The deadline for this $5,000 award is July 15.

“The Smith Fund has supported dozens of world-class photographers who have created bodies of work that illustrate the human condition and provide a voice for those who cannot provide one for themselves,” explains Marcel Saba, president of the Smith Fund board of trustees.”

Grant recipients will be announced at a public ceremony in New York City during the month of October. To learn more and apply for each award, click here.


Photo Group / PDN Summer Internships


The Emerald Expositions Photo Group, parent company of Photo District News, PDNedu and Rangefinder magazines, PhotoPlus Expo and WPPI photography trade shows, Web sites such as Photoserve and Shutterlove among other custom media properties, is looking for summer interns to assist in editorial, marketing and sales capacities.  These positions offer an opportunity to learn all aspects of editorial production and marketing for the magazines, Web sites, trade shows, custom publishing and event projects. Help editors in researching, proofreading, fact-checking, reporting and writing about news from all aspects of the professional photography world. Other tasks may include researching and writing blog posts, proofing magazine layouts and attending editorial meetings. Interest in photography is appreciated, but not required. Experience with HTML and content management systems a plus.

These are paid internships with a full time schedule of four days a week for seven weeks in June and July, and offers a unique opportunity to experience the Emerald Expo Photo Group culture and team while enhancing your professional and personal skills. Position is located at our 85 Broad Street office. No relocation or housing assistance is provided. All applicants must be currently enrolled in school or a graduating senior to qualify.For consideration, please send a resume and short cover letter explaining your interest in magazines, online publishing and/or photography to jill.waterman@emeraldexpo.com.